The faux magazine
Handcrafted coats released in limited chapters. One by one made to stand out, premium faux.
CHAPTER II: MIDSEASON
Handmade limited coats, we cannot compromise on quality
- THE FAUX MAGAZINE
THE MISSION
What we stand for
Animals are not ours to wear.
For too long, real fur and leather have been associated with luxury, at the expense of animal lives. We believe it's time to change that.
Our mission is to prove that faux is not a compromise, but a better alternative. One where exceptional quality, beautiful craftsmanship, and timeless design exist without animal suffering.
We want to challenge the perception of faux, raise the standard, and show the fashion industry that real luxury doesn't require real fur.
We are not here to imitate the past. We are here to change the future.
Faux done right.
F/W 26 SIGNATURES
THE CRAFTSMANSHIP
MADE BY HAND
Every coat is cut, sewn and finished by hand. Inside, a silk and cotton-blend lining and a lightweight thermal layer give each piece structure, warmth and a finish rarely found in faux. Outside, our own hair-strand fibre and supple faux leathers, chosen for how they feel, fall and move.
Limited pieces per design. Each one numbered. Each one made to last season after season.
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Frequently asked questions
What makes your coats different?
Our coats are crafted with hand-stitched fabrics in a small factory of just 18 employees, using OEKO-TEX®️ certified materials. With a higher nylon content than traditional polyester faux fur, they’re exceptionally soft, durable, brushable, and designed to maintain their warmth season after season.
How fast will I receive my order?
We pack all orders the same or next business day.
• Sweden: 1–2 business days
• EU: 1–3 business days
• Outside EU: 2–5 business days
What are Chapters, Limited Editions & Archive?
We release only four chapters per year: FALL, MIDSEASON, WINTER & SPRING.
Each chapter features limited, individually numbered coats. Once sold out, they enter our ARCHIVE, where custom requests may be possible, but never guaranteed.
Our SIGNATURE pieces remain available throughout most of the season. However sometimes fabrics run out.